The Birth of Blooming House
The story of Blooming House is as inspiring as the work it continues to do. In 2018, co-founder Liz moved to PEI and discovered a significant gap in services—there were no shelters dedicated to women experiencing homelessness in Charlottetown. Existing shelters, such as Anderson House, catered to women facing domestic violence, but there was no safe space specifically for women without homes.
At the time, women experiencing homelessness were largely invisible. Without a dedicated shelter, they would either couch-surf, sleep in unsafe conditions, or remain hidden, making it difficult to gather the data needed to justify a women’s shelter. Liz realized this was an unaddressed crisis and, in what would become a pivotal moment, pitched the idea of a women's shelter during a Startup Weekend event. At first, she wasn’t sure what reception to expect; this wasn’t a typical tech project. But the response was overwhelming. Her idea gained traction, and Blooming House began to take shape.
Soon after, Brynn, the co-founder, came across a newspaper article that highlighted Liz's vision. Drawn by a desire to help and with a background in engineering, Brynn reached out, offering her skills to help get the shelter off the ground. Despite their vastly different career paths—Liz in marketing and journalism, and Brynn in engineering—their complementary strengths formed the backbone of Blooming House’s leadership. The shared passion for solving this urgent problem fueled their commitment to turn this vision into a reality.
In January 2019, Blooming House officially opened its doors as a temporary, cold-weather shelter. The goal was simple but critical: provide women experiencing homelessness with a safe, warm place to stay during the harsh winter months. What happened next would forever alter the organization's trajectory.
A Growing Need, A Growing Service
In just a few months, it became clear that the need for Blooming House extended far beyond winter shelter. Women from all walks of life, some fleeing unsafe situations, others displaced by rising rents and housing shortages, began seeking refuge at Blooming House. By the time the four-month pilot project was set to conclude, it was undeniable that Charlottetown needed a permanent women’s shelter. The pilot project had confirmed what Liz and her team had suspected: a large population of women in Charlottetown was experiencing homelessness, but without a dedicated shelter, these women were largely invisible.
The community and local government rallied behind the cause. Blooming House transitioned from a temporary project into a year-round service. The shelter extended its operations, moving from a 12-hour overnight model to a 16-hour shelter. However, Blooming House’s commitment went far beyond providing a bed. Understanding that homelessness is often the result of complex, interwoven issues like poverty, trauma, mental health challenges, and substance use, Blooming House introduced wraparound services. These services included resource coordinators who help women transition into stable housing, connect with landlords, and access essential community services.
Since its opening, Blooming House has provided shelter and support to over 230 women, many of whom have transitioned to stable housing. This support doesn't stop at the shelter's doors. Resource coordinators follow up with guests even after they’ve left, ensuring that they continue to have the assistance they need as they rebuild their lives.
“We’re not just providing a bed for the night,” explains one of the co-founders. “We’re building relationships, offering wraparound support, and helping women transition into housing. It’s about so much more than just shelter.”
The Power of People-Centered Care
What sets Blooming House apart from many other shelters is its unwavering commitment to person-centered care. The shelter operates under a low-barrier philosophy, which means that it is accessible to any woman in need, regardless of her background, challenges, or circumstances. Women experiencing homelessness may face multiple barriers to accessing services, such as mental health challenges, substance use, or even fear of judgment. Blooming House ensures that no woman is turned away.
Every interaction, policy, and service at Blooming House is designed to meet each woman where she is, physically, emotionally, and mentally. This approach acknowledges that the path out of homelessness is not always straightforward and that each woman’s journey is unique. Blooming House aims to provide an environment where women can feel safe, respected, and empowered to take the next steps toward stability.
“Everything we do is about the person, not just the problem,” says Brynn. “Our ultimate goal is to restore dignity and offer hope, even on the darkest days.”
Overcoming Obstacles
Like any grassroots organization, Blooming House has faced its share of challenges. From the outset, proving the need for a dedicated women’s shelter in Charlottetown was difficult. With no previous data to demonstrate the scale of the issue, Liz and her team had to rely on community stories and firsthand experiences to push forward. Once they had established the shelter, the challenges didn’t stop. The rapid growth of the shelter’s services stretched their resources thin, and the onset of the COVID-19 pandemic introduced a whole new set of logistical issues.
During the pandemic, Blooming House had to adapt quickly to ensure the safety of both guests and staff. New health protocols were implemented, capacity was limited, and the already complex issues surrounding homelessness became even more pronounced. But the team persevered, continuing to offer vital support at a time when it was most needed.
Perhaps one of the greatest challenges has been responding to the rapidly changing landscape of homelessness on PEI. The housing crisis has worsened over the last few years, with skyrocketing rent prices and a shrinking pool of affordable housing. The number of women experiencing homelessness has increased, and their needs have become more complex. Despite these challenges, Blooming House has continued to adapt and expand, always focusing on its core mission of providing safety and dignity for women in need.
“We’ve learned to be adaptable and strategic in our growth,” says Brynn. “Homelessness on PEI has changed so dramatically in just a few years, and we’ve had to change with it. But through it all, we’ve stayed committed to our mission.”
Key Milestones and Achievements
One of the organization’s most significant milestones was its transition from a pilot project to a permanent, year-round shelter. This marked a turning point, solidifying Blooming House as a vital service in the community. Another key achievement was the addition of wraparound services. This holistic approach has enabled Blooming House to address not just the immediate need for shelter, but the broader issues that contribute to homelessness.
The shelter has also grown significantly in terms of staffing. Starting with just a few part-time employees, Blooming House now boasts a team of nearly 13 staff members, including overnight staff, resource coordinators, and a community engagement coordinator. This growth has allowed the organization to better meet the needs of the women they serve, while also ensuring that staff are supported and equipped to handle the challenges they face.
Looking Toward the Future
As Blooming House looks ahead, it remains focused on expanding its services while maintaining the stability that has been so hard-won. One of the most exciting new initiatives is the development of a housing outreach program. With the support of two full-time resource coordinators, Blooming House is working to connect women with housing options and develop relationships with landlords who are open to working with women transitioning out of homelessness.
Additionally, Blooming House is preparing for its annual fundraiser in October, a key event that brings the community together to support the shelter’s mission. The team is also excited to continue its awareness campaign, which shares the stories of the women Blooming House has helped, illustrating the human side of homelessness and the positive impact of the shelter’s work.
The long-term goal of Blooming House is to help close the gap between emergency shelter and stable housing. The organization is exploring the possibility of developing supportive housing options, which would provide women with a more permanent, safe space to rebuild their lives.
“Our ultimate goal is to close the gap between emergency shelter and stable housing,” says Brynn. “There’s a real need for more supportive housing options, and we want to be part of that movement.”
How You Can Help
Blooming House’s work is a community effort, and there are many ways for individuals to get involved. Whether it’s through donations, volunteering, or participating in the annual fundraiser, the support of the community is essential to keeping the shelter’s doors open. People can also help by engaging with Blooming House on social media, sharing their campaigns, and spreading awareness about the shelter’s mission.
“We couldn’t do this without the community,” says Liz. “Every donation, every volunteer hour, and every bit of support helps us provide shelter, dignity, and hope to the women who need it most.”
Final Thoughts
What began as a simple idea between two women has blossomed into an indispensable lifeline for women experiencing homelessness in Charlottetown. Blooming House’s journey is a testament to the power of grassroots activism, resilience, and the belief that everyone deserves a safe place to call home. As the organization continues to grow and evolve, its impact on the community will only deepen, offering more women the chance to rebuild their lives and find a path to stability.
For more information on how you can support Blooming House or get involved, visit [Blooming House's website] or follow them on social media.